What is Marketing?
Marketing strategy is at the core of all business. A career in marketing involves working with a variety of people within and outside the firm to research, create, and manage strategies designed to promote the brand and product of an organization. Successful marketers are good communicators, critical thinkers, natural problem solvers, and multitaskers.
Why Study Marketing at Assumption?
At Assumption, you will gain an understanding of a broad range of topics from branding and positioning to promotion and distribution. You will also acquire knowledge and skills valued by the business world by rounding out your business education with courses in our strong liberal arts program. In addition to acquiring proficiency in a broad range of technical and professional skills sought by employers, you will learn how to excel in a global business environment and study in an environment that values ethical and socially responsible business practices.
This program will provide you with the educational background necessary to function successfully in careers ranging from sales, advertising, and public relations, to merchandising, product and brand management, and other marketing occupations. You will develop an understanding of the risks, rewards, and challenges inherent in the marketing profession while developing the ability to identify, analyze, and respond to these challenges.
Bridget Leonard, Ph.D.
Faculty
Experiential Learning
Assumption's Rome Campus
At Assumption's campus in Rome, Italy, the city and the country become your classroom through daily and weekend-long excursions throughout "the eternal city" and the Italian countryside. This unique study abroad experience will enrich your academic and cultural pursuits as you walk in the footsteps of emperors and gladiators then enjoy delectable Italian cuisine or perhaps a cappuccino after class in a local cafe. (Did you know that your financial aid follows you to Rome?)
Explore the Rome CampusLearn the Skills Employers Seek
Faculty/Student Research
The Assumption curriculum encourages scholarly and real-world experience. With hands-on research conducted alongside faculty mentors, students gain a depth of knowledge and skills that lead to professional success and personal fulfillment.Study Abroad
At Assumption University, the world is your classroom. Students can study and explore abroad in over 50 places from Vienna to England, South Africa, and even our own campus in historic, yet modern, Rome, Italy. Assumption’s study abroad program offers culture, history, and a living classroom for all.Internships
Assumption career planning starts the day you arrive on campus. “Internship in Business” is a 3-credit seminar course in the Grenon School of Business that is available to all business students. The course provides hands-on experience and training, networking and informational interviews with professionals, and assessment of your personal career strengths and interests. You will spend a minimum of 120 hours working in the field. During the weekly seminar, students discuss how organizational behavior and management concepts apply to their individual placements.Career Paths
Employers that have hired Assumption University marketing graduates.
ADP
Amica Mutual Insurance Company
CVS Health
Dell Technologies
Fidelity Investments
Heart and Company
Stephanie McGovern
Marketing with a Concentration in Digital Marketing 2019
Sales and Marketing intern for Downeast Cider
“Professor Daniels introduced me to many social media platforms and how to leverage them for business My digital marketing classes taught me about valuable marketing resources such as pexels and other digital forums that I use daily at work. I learned about the important role social media marketing plays in a company’s brand.”
Tim Power
Marketing 2020
Marketing Intern, Houston Sabercats Rugby Team
“I’ve gotten a backstage look into the sports management and marketing world at my internship. It is also extremely cool to be able to work in a place that isn’t the Northeast and see what the lifestyle is like in Texas. It’s very interesting to live somewhere different!”
Sara Jenkins
Marketing 2020
Tri-Branded Intern, Enterprise Rent-a-Car at Bradley International Airport
“At my internship, I’ve learned a great deal about sales and have used the skills Assumption gave me. I have also learned how to adequately contribute to a team while maintaining an individual journey with the company. I was ranked #1 on the Intern Matrix for the month of June at my branch.”
Colin McQuillan
Marketing 2020
Investment Sales Associate, Fidelity Investments
“Assumption's liberal arts, service and leadership opportunities have been great assets to me. The culture at Fidelity reminds me of Assumption. It's a place where people support each other and form meaningful relationships which is very easy for me to do since the emphasis at Assumption was to always be thoughtful and compassionate.”
Lucas Crawford
Marketing with a Concentration in Digital Marketing 2024
“Pursuing digital marketing reflects my interest in technology's influence on modern business promotion. My Assumption experience has equipped me with skills that I've applied in internships, and I’m eager to use these skills I’ve learned post-graduation. ”
John Colantuoni
Marketing 2024
Marketing
“My journey at Assumption, particularly through the marketing program, has been a pivotal experience for my career, guiding me to achievements beyond my initial aspirations. It has significantly enhanced my professional abilities and personal character. ”
First-rate Academics in a Catholic University Setting
Assumption University awakens in students a sense of wonder, discovery, and purpose, forming graduates known for their intellectual seriousness, thoughtful citizenship, and devotion to the common good. Students are provided an education that shapes their souls, forms them intellectually, and prepares them for meaningful careers. Enlivened by the harmony of faith and reason, here, students’ minds and hearts are transformed.
Be Prepared for the Future
Accelerated BA/MBA Dual Degree Program
Career Opportunities
Marketing students are qualified for careers in:
- Advertising
- Media Planning
- Digital and Web Analytics
- Social or Cause Marketing
- Product and Brand Management
- Product Development
- Marketing Research
- Account Planning
- Public Relations
- Retail / Merchandising
- Professional Sales
- Social Media Marketing