Why Study Digital Marketing at Assumption?
The digital world is a dynamic and evolving environment with new tools and strategies emerging every day. With the use of smartphones, tablets, and other forms of new media, organizations have been discovering new ways to market products and services to consumers and new forms of content to share across digital platforms. The digital marketing concentration at Assumption helps you gain the knowledge necessary to succeed in a digital marketing environment.
From international corporations to startups, the demand for effective digital marketing is increasing every year. This concentration covers topics such as social media marketing, email marketing, and mobile strategies. Through a program that prioritizes experiential learning, you will learn to develop and implement contemporary marketing campaigns for any type of organization and learn to make tactical and data-driven decisions using social media measurements, business intelligence, SEO/SEM, web analytics, marketing data, and more.
Students enrolled in the concentration work with local start-ups and small businesses to conduct audits of the organization’s digital channels. As part of this experiential learning experience, students collaborate with those organizations to develop new marketing strategies that have contributed to the growth of those organizations.
Bridget Leonard, Ph.D.
Faculty
Experiential Learning
Assumption's Rome Campus
At Assumption's campus in Rome, Italy, the city and the country become your classroom through daily and weekend-long excursions throughout "the eternal city" and the Italian countryside. This unique study abroad experience will enrich your academic and cultural pursuits as you walk in the footsteps of emperors and gladiators then enjoy delectable Italian cuisine or perhaps a cappuccino after class in a local cafe. (Did you know that your financial aid follows you to Rome?)
Explore the Rome CampusLearn the Skills Employers Seek
Faculty/Student Research
The Assumption curriculum encourages scholarly and real-world experience. With hands-on research conducted alongside faculty mentors, students gain a depth of knowledge and skills that lead to professional success and personal fulfillment.Study Abroad
At Assumption University, the world is your classroom. Students can study and explore abroad in over 50 places from Vienna to England, South Africa, and even our own campus in historic, yet modern, Rome, Italy. Assumption’s study abroad program offers culture, history, and a living classroom for all.Internships
Assumption career planning starts the day you arrive on campus. “Internship in Business” is a 3-credit seminar course in the Grenon School of Business that is available to all business students. The course provides hands-on experience and training, networking and informational interviews with professionals, and assessment of your personal career strengths and interests. You will spend a minimum of 120 hours working in the field. During the weekly seminar, students discuss how organizational behavior and management concepts apply to their individual placements.Career Paths
Some of the firms Marketing majors have joined include:
ADP
Amica Mutual Insurance Company
CVS Health
Dell Technologies
Fidelity Investments
Heart and Company
Stephanie McGovern
Marketing with a Concentration in Digital Marketing 2019
Sales and Marketing intern for Downeast Cider
“Professor Daniels introduced me to many social media platforms and how to leverage them for business My digital marketing classes taught me about valuable marketing resources such as pexels and other digital forums that I use daily at work. I learned about the important role social media marketing plays in a company’s brand.”
Sara Jenkins
Marketing 2020
Tri-Branded Intern, Enterprise Rent-a-Car at Bradley International Airport
“At my internship, I’ve learned a great deal about sales and have used the skills Assumption gave me. I have also learned how to adequately contribute to a team while maintaining an individual journey with the company. I was ranked #1 on the Intern Matrix for the month of June at my branch.”
Kaylee Hubbard
Marketing with a Concentration in Digital Marketing 2023
Social Media Marketing Assistant at Daniels Digital
“I have learned so much at Assumption and have interned with a digital marketing firm. I chose to major in Digital Marketing because it allows me to learn how to develop and implement strategies for different companies. I look forward to continuing to learn more before I graduate and hope to have my own digital marketing agency in the future.”
Lucas Crawford
Marketing with a Concentration in Digital Marketing 2024
“Pursuing digital marketing reflects my interest in technology's influence on modern business promotion. My Assumption experience has equipped me with skills that I've applied in internships, and I’m eager to use these skills I’ve learned post-graduation. ”
First-rate Academics in a Catholic University Setting
Assumption University awakens in students a sense of wonder, discovery, and purpose, forming graduates known for their intellectual seriousness, thoughtful citizenship, and devotion to the common good. Students are provided an education that shapes their souls, forms them intellectually, and prepares them for meaningful careers. Enlivened by the harmony of faith and reason, here, students’ minds and hearts are transformed.
Be Prepared for the Future
Accelerated BA/MBA Dual Degree Program
Career Opportunities
- Account Planning
- Advertising
- Digital and Web Analytics
- Marketing Research
- Media Planning
- Product and Brand Management
- Product Development
- Professional Sales
- Public Relations
- Retail/Merchandising
- Social or Cause Marketing
- Social Media Marketing