Marketing with a Concentration in Sales

What is the Marketing Concentration in Sales?

Learn to address the fast-paced dynamics of a rapidly changing marketplace with creativity and insight. Focus on in-demand sales skills.

Marketing with a concentration in sales students gain a solid basis for understanding the marketplace through core courses in marketing research, consumer behavior, and strategic marketing, and focus in-depth in the world of sales through courses in Professional Selling, Sales Management, Digital Sales, and B2B Sales. Students gain proficiency in a broad range of technical and professional skills sought by employers, study in an environment that values ethical and socially responsible business practice, and work to become good communicators, critical thinkers, problem solvers and multitaskers.

Program Contact

Bridget Leonard, Ph.D.

Department Chair, Marketing and Organizational Communication, Associate Professor of Marketing

508-767-7246 bl.leonard@assumption.edu Tsotsis Family Academic Center - Room 325

Program Details

This major prepares students for careers in sales, including Inside Sales, Sales Managers, Account Managers. Some of the companies our sales students have joined include ADP and Dell Technologies.

Required Courses (17)

ACC 125	Principles of Accounting I
ACC 126	Principles of Accounting II
MGT 100	Introduction to Management
MKT 101	Principles of Marketing
ECO 110	Microeconomics
ECO 111	Macroeconomics
ECO 115	Statistics with Excel
MGT 230	Decision Analytics for Managers
FIN 325	Financial Management I
MKT 250	Marketing Research
MKT 308	Consumer Behavior
MGT 400	Business Strategy
MKT 312	Sales Management
MKT 322	Business-to-Business Marketing
MKT 330	Professional Selling
MKT 331	Digital Sales
MKT 405	Strategic Marketing