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Undergraduate

Marketing with a Concentration in Sales

Equip yourself with in-demand sales skills through the Marketing with a sales concentration program. Gain expertise in marketing research, consumer behavior, and strategic sales to thrive in a dynamic marketplace.

What is the Marketing Concentration in Sales?

Learn to address the fast-paced dynamics of a rapidly changing marketplace with creativity and insight. Focus on in-demand sales skills. 

Marketing with a concentration in sales students gain a solid basis for understanding the marketplace through core courses in marketing research, consumer behavior, and strategic marketing, and focus in-depth in the world of sales through courses in Professional Selling, Sales Management, Digital Sales, and B2B Sales. Students gain proficiency in a broad range of technical and professional skills sought by employers, study in an environment that values ethical and socially responsible business practice, and work to become good communicators, critical thinkers, problem solvers and multitaskers. 

Program Contact
Bridget Leonard, Ph.D.

Bridget Leonard, Ph.D.

Department Chair, Marketing and Organizational Communication, Assistant Professor of Marketing
508-767-7246 Tsotsis Family Academic Center - Room 325
Sep 19
2024
Pierre's Patio Party
5:00 PM - 6:00 PM
Admissions House
Sep 20
2024
Chessy Prout | Film Presentation and Q&A
4:00 PM - 5:00 PM
La Maison Salon
Sep 25
2024
Bach Consort of Worcester
7:00 PM - 8:00 PM
Curtis Performance Hall, Tsotsis Family Academic Center, Assumption University

Program Details

  • This major prepares students for careers in sales, including Inside Sales, Sales Managers, Account Managers. Some of the companies our sales students have joined include ADP and Dell Technologies.  

  • Required Courses (17)

    ACC 125 Principles of Accounting I
    ACC 126 Principles of Accounting II
    MGT 100 Introduction to Management
    MKT 101 Principles of Marketing
    ECO 110 Microeconomics
    ECO 111 Macroeconomics
    ECO 115 Statistics with Excel
    MGT 230 Decision Analytics for Managers
    FIN 325 Financial Management I 
    MKT 250 Marketing Research
    MKT 308 Consumer Behavior
    MGT 400 Business Strategy
    MKT 312 Sales Management
    MKT 322 Business-to-Business Marketing
    MKT 330 Professional Selling
    MKT 331 Digital Sales
    MKT 405 Strategic Marketing
    Academic Catalog & Advising Guide
Bridget Leonard, Ph.D.
Bridget Leonard, Ph.D.
Department Chair, Marketing and Organizational Communication Assistant Professor of Marketing
Nadeesha H. Bandara, Ph.D
Nadeesha H. Bandara, Ph.D
Assistant Professor of Marketing
Zachary Jeremy Daniels
Zachary Jeremy Daniels
Associate Professor of Practice, Mgmt, Mktg, Org Comm
Dongeun Kim, Ph.D.
Dongeun Kim, Ph.D.
Assistant Professor of Marketing
Melanie Downey
Melanie Downey
Visiting Assistant Professor of Management
Laura Miller
Laura Miller
Assistant Professor of Management and Organizational Communication
Shashi Minchael
Shashi Minchael
Assistant Professor of Marketing
Emy Novoa
Emy Novoa

Marketing with a Concentration in Sales 2024

"Because I have been able to work directly with experts throughout different fields I have gained a strong foundation of the concepts and principles of marketing, sales, and the overall scope of successful business."