Students will learn the necessary skills to contribute to and succeed in the fast-paced and complex fields of marketing and management.
Content:
The foundation of a Catholic liberal arts education at Assumption equips students with the critical thinking and effective communication skills that are in demand and needed in order to succeed in the modern workplace. Students will learn the dynamics of the rapidly changing marketplace, the inner workings of businesses and organizations and the best ways to help advance their growth, and the leadership skills to effectively direct and communicate with others.
The marketing program prepares students for a variety of careers including sales, advertising, public relations, merchandising, and product and brand management; while management graduates are ready for professional management positions in a corporate or non-profit setting, as well as for graduate studies in business disciplines, the law, and other related areas. The highly transferable and valuable skills—communicative, analytical, and organizational—learned in the organizational communications program help increase the employability of graduates of Assumption’s program.
The Department of Management, Marketing and Organizational Communication is home of the digital marketing concentration. The concentration, established in response to the rapid increase in use of technology in the workplace and in all facets of our lives, teaches students how to understand and analyze the many moving parts of the digital marketing environment.
Department Mission Statement
The Department of Management, Marketing, and Organizational Communication offers undergraduate programs of study in management, marketing, and organizational communication. These programs are part of the University’s professional studies.
The department’s mission is to create a challenging learning environment that prepares students for professional employment in the private, public, and nonprofit sectors and/or graduate study. Assumption University has a strong liberal arts tradition, and Business Studies programs augment the liberal arts courses by developing business students who:
- gain fundamental knowledge, concepts, and theory of the disciplines we teach
- are proficient in technical and professional skills related to the disciplines we teach
- understand and can perform in a professional environment that is multi-cultural and global
- possess the knowledge and ability to understand ethical reasoning and act in a socially responsible manner
- can exercise critical thinking and creative problem solving skills and know how to make decisions
- are able to communicate effectively
- are able to relate well to others and to perform well as an individual or as part of a team
Department of Management, Marketing and Organizational Communication
